About
Timber Luu
Marketer who builds.
Senior digital marketer based in Ho Chi Minh City. Strong in Meta and Google Ads, GA4/GTM measurement and leading marketing teams. I design and build WordPress sites, and have managed web projects for a listed company.
05About
Marketer.
Builder.
Analyst in progress.
I started in events and media production, moved into digital, and led my first marketing team in 2022. Because I build websites too, I own the whole path from click to customer.
✦ Working with me, by the stars
☉ ♏Scorpio Sun & Venus — I dig until the numbers tell the truth.
♂ ♍Virgo Mars — QA every tag before it ships.
☽ ♋Cancer Moon — I stay with brands long after launch.
↑ ♊Gemini rising — the connector. Hence the bench.
Skills & tools
Ads
Meta Ads, Google Ads
Measurement
GA4, Google Tag Manager, Search Console, Consent Mode v2, Looker Studio
Websites
WordPress (custom themes, ACF), HTML/CSS/JS, React and Astro basics
Design
Figma
Infrastructure
Cloudflare, GitHub, xCloud, Tenten
Leadership
Coordinating agencies, designers and developers; specs, sitemaps, monthly reporting
Experience
Oct 2025 – Present
CreaChefs WorkWear
Digital Marketing Team Lead
Second time leading the team
Sep 2025 – Nov 2026
Phu Tai JSC
Senior Marketing Specialist
Apr 2024 – Aug 2025
Quy Nhơn Media
Agency Manager
Binh Dinh, Vietnam
Oct 2023 – Feb 2024
IDM Viet Nam
Marketing Manager
Sep 2022 – Jul 2023
CreaChefs WorkWear
Marketing Team Lead
Jun 2022 – Aug 2024
Grisfox Studio
Digital Marketing Executive · Assistant / Associate Producer
Started as a digital intern; also on the production team for brand films
Jun 2021 – May 2022
TheBlueTshirt
Inventory & Logistics Controller
Dec 2020 – May 2021
GiaoHangNhanh (GHN)
Business Development Executive
Education
University of Finance & Marketing (UFM)
Bachelor's degree, Valuation · 2016 – 2021
Education
Digital Marketing Institute
Digital Marketing · 2022
How I work
01
Measure first, optimise second
I audit tracking for junk events, bots and test orders before reporting a single number.
02
Check what exists before writing more
Old pages and posts are reviewed first, so new content doesn't compete with itself.
03
Report what missed, too
Missed KPIs come with a reason and a plan, not a nicer chart.
04
Everything stays yours
Domains, ad accounts, GA4 and code are set up in your name.