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CreaChefs Wear
Social, ads, SEO and tracking working as one system for a B2B uniform brand
Role
Digital marketing team lead: planning, content, Meta/Google Ads, SEO, GA4/GTM tracking, monthly CEO reports and two satellite websites.Status
Ongoing · Oct 2025 – presentTools
Meta Ads · Google Ads · GA4 · Google Tag Manager · Search Console · Google Business Profile · WordPress1,913
messaging conversations from Meta Ads
3.2×
Facebook views, Oct 2026 vs Oct 2025
+44%
Google impressions (Aug → Oct 2026)
2
satellite websites launched
01 · Context
A chef and hospitality uniform maker (since 2020) moving from selling to individual chefs to selling to restaurants, hotels, resorts and bars, in Vietnam and abroad.
02 · What I did
- 01Meta Ads: 1,913 messaging conversations from 24 ad sets at about 10,530 VND each (Oct 2025 – Oct 2026)
- 02Facebook views in Oct 2026: 90,543, 3.2× Oct 2025; average monthly contacts up from 78 to 266
- 03GA4 + GTM tracking: calls, Zalo, Messenger, email clicks, language switch and the purchase funnel; ChatGPT, Zalo, Facebook and Instagram split into their own channels
- 04Tracking audit: removed a GA4 tag creating junk events and a duplicate GA4 snippet; found a Google Ads conversion function that was never called
- 05SEO: 16-point audit, 40 apron pages optimised, 20 blog posts in two months; Google impressions up 44% (4,874 → 7,040, Aug → Oct 2026)
- 06Two satellite sites: a 96-page flip-book catalogue for international buyers and the Vietnamese Chefs directory launched for Chefs Day (20 Oct)
- 07Monthly CEO reports that call out missed KPIs with a plan to fix them
03 · Inside the project
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