Service · Fractional marketing lead
A lead, not a vendor.
For brands without a marketing head.
A part-time marketing lead for small brands: quarterly plan, a content calendar, ads and tracking oversight, and one honest report to the owner every month.
01 · Sounds familiar?
?
The owner is doing marketing at night.
?
Freelancers deliver posts, but nobody owns the plan.
?
Every channel reports its own numbers, none add up.
?
A full-time head of marketing isn't in the budget yet.
02 · What’s included
Plan, run, report.
01✓
Plan
Quarterly goals and a KPI tree tied to revenue
02✓
Content
Content pillars and a monthly calendar across channels
03✓
Team
Brief, review and coordinate your team and freelancers
04✓
Ads
Budget allocation and weekly review of Meta and Google
05✓
Tracking
One source of truth in GA4 and Looker Studio
06✓
Report
Monthly report to the owner, including what missed
03 · Track record
Done before,
for real brands.
01
CreaChefs Wear
Social, ads, SEO and tracking run as one system; monthly CEO reports.
02
Nichi Bakery
Built the first marketing team and brand style guide from zero.
03
Specialist bench
Video, design, development and SEO writing when you need them.
04
Honest reporting
Missed KPIs are reported with a plan, not hidden.
04 · How it works
01
Discovery
Two weeks to review channels, data and team.
02
Quarter plan
Goals, budget split and a 90-day calendar.
03
Run & report
Weekly check-ins, monthly report, quarterly review.
Related work
05 · Questions
Around 10–15 hours a week, agreed in the contract.
Start with a 30-minute call.
from $1,800
Book an intro call →